Hydration Heaven: True Citrus Passes Every Flavorful Test, On the Run and In the Sky
Grovara believes in the products it brings overseas because American wellness manufacturers are the best in the world, and the brands we work with are well-positioned for international distribution thanks to industry leading data and insights from Grovara partner SPINS.
Still, it’s nice to see when others share our enthusiasm, especially for such an innovative company like True Citrus, which aims to make customers’ drinking habits healthier and more refreshing at the same time with more than 20 products made with simple, non-GMO ingredients to flavor water and other beverages.
True Citrus’ True Lemon Water Enhancers were put to the test by a self-certified “water hater, lemon lover” on Best Products, winning tester Zarah Kavarana over:
“True Lemon water enhancers are the ultimate flavor-infusing solution,” she says in her conclusion.
Fodor’s Travel was also giddy over True Citrus, including its products in the “12 Recipe Hacks for Mixing Your Own Perfect In-Flight Cocktail”:
“For some extra tang, sprinkle in a half-packet of True Lime (if they have it and JetBlue often does)–each packet of crystallized lime juice is equivalent to the squeeze of approximately one wedge.”
True Citrus grew 398% last year compared to 2018, about a year since the company’s products really started moving overseas via Grovara’s proprietary data- and technology-driven B2B International Marketplace for wellness products. True Citrus also makes salt-free Seasoning Blends that are designed for food and support heart health.
True Citrus Vice President of Sales Operations Kerri McLaughlin says that while it may have been difficult to communicate its products’ features and benefits across communication barriers and cultures — like pouring a packet of lemon or lime vs. squeezing one into a beverage — Grovara’s push to find the right buyers and markets for True Citrus has overcome that challenge.
“After bringing solid distributors and customers on board in 2019, it is only a glimpse of what the future holds for international business for our company with the Grovara platform,” says McLaughlin.
Last summer, True Citrus introduced True Lemon Fruit Infusions which deliver the unsweetened, light and delicate taste of fruit-infused water but from convenient stick packets, and are great for on-the-go flavor boosting of 16 ounces of water.
True Citrus is available at 40,0000 locations in the U.S., including Walmart, Target and Wegmans, among other major retailers, and also for foodservice operations and commercial ingredient applications.