International Agents and Distributors
Do you sell (or want to sell) American Better-For-You products overseas? Why worry about international agents and distributors for individual markets when the Grovara online marketplace can put you in front of thousands of vetted buyers and help you expand into global markets?
About Grovara
Grovara was founded in 2010 to give American Better-For-You brands and international wholesale retailers and distributors a better way to connect through a B2B e-commerce marketplace platform.
Grovara has established trusted relationships with global buyers, creating a perfect fit for the exported products of American brands, ensuring prime placements in the markets and on shelves best suited for them.
How an Agent Differs from a Distributor?
Agents do not usually buy your goods but operate as your sales representative in international markets. They take orders on your behalf, but you deliver, invoice, and collect payments from customers. Setting the sales price is also your responsibility, but the agent will most likely advise you on local market conditions that could affect your pricing.
Agents are generally paid commission on sales they generate, usually on a percentage basis depending on the nature and type of product, the nature of the market you’re selling to, and the level of competition.
Distributors buy your goods and then resell them to local customers who may be retailers or consumers. They may also sell to other wholesalers who then sell to local retailers or end-users.
Distributors generally mark your products up for a profit to cover their costs. They are responsible for importing the product into their country of operation and the warehousing, storage, and transport arrangements.
The primary reasons for working with an agent or distributor are:
- to take advantage of an agent’s or distributor’s local knowledge and established trade connections;
- to avoid the cost of establishing your own sales operation in an unfamiliar country;
- to test a market.
Grovara Empowers Your Brand
When you introduce your products to the Grovara Marketplace, we provide technology, sales, marketing support, in-country support — an end-to-end solution for international distribution.
Interested buyers will explore the products that interest them and connect with you directly through the Grovara platform to start conversations, request samples, and fill orders.
As we start narrowing down international markets that are well-suited to your products, Grovara will begin to assess logistical needs or hurdles that may exist when entering these markets. They could range from access to nearby ports to the use of climate-controlled containers.
Most brands rely on international agents and distributors to represent them overseas. If you are ready to export but worried about entering new markets and finding international buyers, look no further than Grovara and our simplified market-leading processes. Schedule a demo using our online form, or call us at (215) 207-0967.