Split Nutrition in Ten Items or Less

Split Nutrition is a patented snack pack in nearly five thousand stores

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Ten Items or Less about Split Nutrition with

Bruce Weyman, Director of Sales!

 

1. Best Seller?

Peanut Butter and Strawberry sells the best but I think Peanut Butter and Dark Chocolate is going to surpass that. It’s so classic.

2. Split Nutrition Peanut Butter and Chocolate

It was launched with limited distribution last year. First in Walmart and soon to be in Kroger which will take it to three thousand stores.

3. What makes Split Nutrition unique?

“It’s the first split pouch; there’s no other dual-sided pouch out there. We have a patent on the side-by-side packaging. You can separate them or fold the pouch, rip the top off and squeeze it right into your mouth.”

4. What inspires the Split Nutrition team?

“Everybody on the team is active. We all have an athletic background but we all have families but we all have that need to bring snacks with us, to the beach soccer games.”

Split Nutrition is a convenient and delicious snack

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5. What inspired the founding of Split Nutrition?

“Jeff Mahin, the founder, is a chef and was a competitive cyclist. He was working with his nutritionist to find the right kind of fuel and decided to buy peanut butter and jelly packs but they didn’t have it so he figured out why and how to make it and here we are!”

6. How is Split Nutrition investing in international wholesale?

To commit to global wholesale, Split Nutrition is doing in-depth research into who the Split customer is – globally! They’re building out their marketing plan to appeal to audiences worldwide.

7. The Convenience Factor

Split is specifically designed to be able to take with you anywhere and eat at any moment.

 

8. Split is..

Real food! With a short list of entirely recognizable ingredients.

 

9. And…

It’s a little bit of comfort food too!

Split Nutrition founder, Jeff Mahin, is a chef and cyclist

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